第1页共50页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共50页飞信拇指群校园推广计划策划案南京航空航天大学E路通杯＂尚客＂团队第2页共50页第1页共50页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共50页目录第一章飞信及拇指群简介.............................................................................................................41.1拇指群简介...................................................................................................................................41.2拇指群存在意义的分析...............................................................................................................41.2.1在IM通讯交流中存在问题的描述......................................................................................41.2.2手机客户端常出现的问题描述............................................................................................51.2.3拇指群的优势........................................................................................................................6第二章SWOT分析.........................................................................................................................82.1SWOT分析的优势........................................................................................................................82.2SWOT分析....................................................................................................................................82.2.1优势：...................................................................................................................................92.2.2劣势.....................................................................................................................................112.2.3机遇.....................................................................................................................................122.2.4威胁.....................................................................................................................................132.3SWOT战略分析..........................................................................................................................13第三章拇指群校内推广实施方案................................................................................................163.1新生拇指群推广方案：.............................................................................................................163.1.1背景分析.............................................................................................................................163.1.2需求分析.............................................................................................................................173.1.3执行方案.............................................................................................................................183.1.4预期效果.............................................................................................................................203.2大学生团队拇指群推广方案.....................................................................................................203.2.1背景分析.............................................................................................................................213.2.2需求分析..............................................................
