高中英语 Unit 1 Advertisi Project教案 牛津译林版必修4-牛津版高一必修4英语教案VIP专享VIP免费

Unit1AdvertisingProjectDevelopinganAdCampaignTeachingAims:TolearnaboutsomebasicinformationaboutanadcampaignToapplywhattheyhavelearnttodevelopanadcampaignTeachingKeyPoints&TeachingDifficulties:HowtohelpthemtodevelopanadcampaignTheusageofsomekeywordsTeachingProcedure:StepOne:ReadingT:(Greettheclassasusual)Inthisunitwehavelearntwhatanadvertisementisandevenhavewrittenoneinthelastlesson.Thendoyouknowwhatanadcampaignis?Ss:No.T:Ok.Inthislessonwewillgoonwiththistopic.Pleaseopenyourtextbooksatpage18.Readthearticlesilentlyasquicklyaspossibletoanswerthefollowingquestions:1)Whatisanadcampaign?2)Whatmustyouhaveinmindwhenyoustartasuccessfuladcampaign?3)Whatquestionsmustyoufirstconsiderinanadcampaign?Ss:…SuggestedAnswers:1.Itisanorganizedprogrammeofadvertisementsusingvariouskindsofadstoreachaparticularaudience.2.Wemusthaveacleargoalandtargetaudienceinmind.3.Wemustfirstconsiderthefollowingquestions:Whoistheaudienceforouradcampaign?Whatdowewantouradcampaigntosay?Howdowereachouraudience?T:Verygood!NowIthinkyouhavegotageneralideaofthepassage.Infact,nowadayspeopleallovertheworldusethemediatoadvertiseforthebenefitofthepublicorpublicwelfare.Readthesecondarticleandanswer.1.Whatisthesubjectofthisadcampaign?2.Whydotheybuildthisadcampaign?3.Whoisthetargetaudienceforthisadcampaign?4.Whatistheadcampaignaimedtodo?5.Whatisthesloganforthiscampaign?SuggestedAnswers:1.Anti-smoking.2.Becausetheproblemcostscountriesalotofmoneyandcausesgreatdamagetothewelfareofthepeople.3.High-schoolteenagers.4.Todiscourageyoungpeoplefromsmoking.5.Smokingkills!StepTwo:DevelopinganadcampaignT:Ok,nextwewillplanandconductanadcampaign,promotingapublicwelfareproblem.DiscussthequestionsonPage19withyourgroupmembers.Planning:Decidewhichsubjectyouareinterestedinandchooseoneforyouradcampaign.Youshouldhaveaclearideaofthegoal,thetargetaudience,themessageofyouradandthemediayouwilluse.Preparing:Dividetheworktoeachgroupmember.Producing:Putwhatyouhavewrittentogetherandaddalogo.Youmustproofreadyouradcampaignproposalandcorrectmistakesiftheyareany.Presenting:Presentyouradcampaigntotheclass.StepThree:Homework:TodoPartsB1andB2onPage91inWorkbook.TodoPartsD1andD2onPage93inWorkbook.