中国服装网络购物研究报告ChinaApparelonlineshoppingResearchReport第1页共166页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共166页目录I.研究背景.....................................................................8II.报告相关定义................................................................8II.1.服装电子商务定义.....................................................8II.2.服装电子商务发展分类.................................................9II.3.服装网络购物定义....................................................11II.4.服装网络购物产业链..................................................11II.5.服装网络购物市场规模定义及统计范畴..................................11III.研究方法..................................................................12Ⅳ.报告摘要...................................................................13V.相关正文....................................................................141.服装网络购物市场发展现状及趋势.............................................141.1.服装网络购物的市场环境...............................................141.2.服装网络购物的市场现状...............................................151.2.1.服装电子商务发展阶段...........................................151.2.2.中国服装网络购物市场规模.......................................161.3.服装网络销售的发展趋势...............................................222.服装行业细分产品网络购物市场分析...........................................232.1男装类产品网络购物市场分析............................................232.1.1成交规模及趋势分析..............................................232.1.2成交商品分析....................................................252.1.3网购消费者分析..................................................272.1.4卖家分析........................................................342.2女装类产品网络购物市场分析............................................362.2.1成交规模及趋势分析..............................................362.2.2成交商品分析....................................................382.2.3网购消费者分析..................................................402.2.4卖家分析........................................................472.3男鞋类产品网络购物市场分析............................................492.3.1成交规模及趋势分析..............................................492.3.2成交商品分析....................................................512.3.3网购消费者分析..................................................532.3.4卖家分析........................................................602.4女鞋类产品网络购物市场分析............................................622.4.1成交规模及趋势分析..............................................622.4.2成交商品分析....................................................642.4.3网购消费者分析..................................................662.4.4卖家分析........................................................732.5运动鞋类产品网络购物市场分析..........................................752.5.1成交规模及趋势分析..............................................752.5.2成交商品分析....................................................772.5.3网购消费者分析..................................................782.5.4卖家分析........................................................852.6运动服包类产品网络购物市场分析........................................872.6.1成...
