Unit1Advertising人们每天都会接触到形形色色的广告,然而最普遍、最简单的就是分类广告了。下面让我们一起了解一下此类广告吧!AdvertisingAdvertisingisonlypartofthetotalsaleseffort,butitisthepartthatattractsthemostattention.Thisisnaturalenoughbecauseadvertisingisdesignedforjustthatpurpose.Thesimplestkindofadvertisingistheclassifiedad.Everydaythenewspaperscarryafewpagesoftheseads;inthelargeSundayeditionstheremaybeseveralsectionsofthem.Aclassifiedadisusuallyonlyafewlineslong.Itisreallyanoticeoranannouncementthatsomethingisavailable.Newspapersalsocarryalargeamountofdisplayadvertising.Newspapersgenerallyreachanaudienceonlyinalimitedarea.Tobringtheirmessagetoalargeraudience,manywhowanttoputouttheiradsusenationalmagazines.Manyofthetechniquesofmodernadvertisingweredevelopedinmagazineads.Theuseofbrightcolors,attractivepictures,andshortmessagesisallcharacteristicsofmagazineads.Themostimportantpurposeistocatchtheeye.Themessageitselfisusuallyshort,oftennomorethanasloganwhichthepublicidentifieswiththeproduct.Thesametechniqueshavebeencarriedoverintotelevisionadvertising.Voicesandmusichavebeenaddedtocolorsandpicturestocatchtheearaswellastheeye.Televisionadsarerepeatedoverandoveragainsothattheaudienceseesandhearsthemmanytimes.Commercialtelevisionhasmixedentertainmentandadvertising.[阅读障碍词]1.classifyv.分类2.sectionn.部分3.characteristicadj.特色4.identifyv.确认,识别5.commercialadj.商业的6.entertainmentn.娱乐[诱思导读]根据短文内容,回答下列问题1.Whatisadvertisingdesignedfor?Attractingthemostattention.2.Accordingtonewspaperads,what'stheadvantageoftelevisionads?Voicesandmusichavebeenaddedtocolorsandpictures.SectionⅠReading(Ⅰ)(Welcometotheunit&Reading)Ⅰ.匹配下列单词的词性及汉语意思()1.innocentA.vt.&vi.欺骗;作弊n.骗子;欺诈行为()2.cureB.adj.清白的,无罪的;无恶意的;纯真的()3.cheatC.vt.治愈;解决n.药物,疗法;对策()4.mentalD.vt.&vi.以……为目标;瞄准n.目的,目标()5.aimE.adj.心理的;思想的,精神的;智力的()6.consultF.n.座右铭;格言,箴言()7.nationwideG.vt.咨询;请教()8.mottoH.n.杂货店()9.groceryI.adj.&adv.全国范围的(地),全国性的(地)()10.comprehensionJ.n.理解力,领悟能力;理解练习[答案]1-5BCAED6-10GIFHJⅡ.选择下列句中词组的汉语意思A.旨在,目的是B.应付C.意识到D.欺骗;捉弄E.受……的骗,上……的当()1.Hisworkexperienceequippedhimtodealwithallkindsofpeople.()2.Wemustbeawareoftheimportanceofconfidence.()3.Wewerehopingtokeepthepartyasecret-itwasmeanttobeasurpriseforJane.()4.Ifyoutellhimthatit'llmakehimearnalotofmoney,he'sboundtofallfortheidea.()5.Doyoulikebeingplayedtricksoninpublic?[答案]1-5BCAEDAdvertisements(广告)Nowadays,wecanfindadvertisementsalmostwhereverwego①.Wearesousedtothemthat②weoftendonotevenrealizehowmanyweseeandhearinaday.Ididsomeresearchonadvertisements,andhavesomeveryimportantinformationtosharewithyou.Whatisanadvertisement?Anadvertisementuseswordsandpicturestopersuade(说服)peopletobuyaproductorservice,ortobelieveinanidea.Newspapers,magazines,theInternet,radioandtelevisionarethemostcommonplacestofindthem.Therearetwomaintypesofadvertisements-commercialadvertisementsandpublicserviceadvertisements(PSAs).Acommercialadvertisementisonewhichsomeonehaspaidfortoadvertiseaproductorservice③.PSAsareoftenrunforfree,andaremeanttoeducatepeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfare(福利)④.广告现今,无论我们走到哪里,几乎都可以看到广...