高中英语 Unit 1 Advertising Section Ⅰ Reading （Ⅰ）（Welcome to the unit Reading）教案（含解析）牛津译林版必修4-牛津版高一必修4英语教案VIP专享VIP免费

Unit1Advertising人们每天都会接触到形形色色的广告，然而最普遍、最简单的就是分类广告了。下面让我们一起了解一下此类广告吧！AdvertisingAdvertisingisonlypartofthetotalsaleseffort，butitisthepartthatattractsthemostattention.Thisisnaturalenoughbecauseadvertisingisdesignedforjustthatpurpose.Thesimplestkindofadvertisingistheclassifiedad.Everydaythenewspaperscarryafewpagesoftheseads;inthelargeSundayeditionstheremaybeseveralsectionsofthem.Aclassifiedadisusuallyonlyafewlineslong.Itisreallyanoticeoranannouncementthatsomethingisavailable.Newspapersalsocarryalargeamountofdisplayadvertising.Newspapersgenerallyreachanaudienceonlyinalimitedarea.Tobringtheirmessagetoalargeraudience，manywhowanttoputouttheiradsusenationalmagazines.Manyofthetechniquesofmodernadvertisingweredevelopedinmagazineads.Theuseofbrightcolors，attractivepictures，andshortmessagesisallcharacteristicsofmagazineads.Themostimportantpurposeistocatchtheeye.Themessageitselfisusuallyshort，oftennomorethanasloganwhichthepublicidentifieswiththeproduct.Thesametechniqueshavebeencarriedoverintotelevisionadvertising.Voicesandmusichavebeenaddedtocolorsandpicturestocatchtheearaswellastheeye.Televisionadsarerepeatedoverandoveragainsothattheaudienceseesandhearsthemmanytimes.Commercialtelevisionhasmixedentertainmentandadvertising.[阅读障碍词]1．classifyv．分类2．sectionn.部分3．characteristicadj.特色4．identifyv.确认，识别5．commercialadj.商业的6．entertainmentn.娱乐[诱思导读]根据短文内容，回答下列问题1．Whatisadvertisingdesignedfor?Attractingthemostattention.2．Accordingtonewspaperads，what'stheadvantageoftelevisionads?Voicesandmusichavebeenaddedtocolorsandpictures.SectionⅠReading(Ⅰ)(Welcometotheunit&Reading)Ⅰ.匹配下列单词的词性及汉语意思()1.innocentA．vt.&vi.欺骗；作弊n．骗子；欺诈行为()2.cureB．adj.清白的，无罪的；无恶意的；纯真的()3.cheatC．vt.治愈；解决n．药物，疗法；对策()4.mentalD．vt.&vi.以……为目标；瞄准n．目的，目标()5.aimE．adj.心理的；思想的，精神的；智力的()6.consultF．n.座右铭；格言，箴言()7.nationwideG．vt.咨询；请教()8.mottoH．n.杂货店()9.groceryI．adj.&adv.全国范围的(地)，全国性的(地)()10.comprehensionJ．n.理解力，领悟能力；理解练习[答案]1－5BCAED6－10GIFHJⅡ.选择下列句中词组的汉语意思A．旨在，目的是B．应付C．意识到D．欺骗；捉弄E．受……的骗，上……的当()1.Hisworkexperienceequippedhimtodealwithallkindsofpeople.()2.Wemustbeawareoftheimportanceofconfidence.()3.Wewerehopingtokeepthepartyasecret－itwasmeanttobeasurpriseforJane.()4.Ifyoutellhimthatit'llmakehimearnalotofmoney，he'sboundtofallfortheidea.()5.Doyoulikebeingplayedtricksoninpublic?[答案]1－5BCAEDAdvertisements(广告)Nowadays,wecanfindadvertisementsalmostwhereverwego①.Wearesousedtothemthat②weoftendonotevenrealizehowmanyweseeandhearinaday.Ididsomeresearchonadvertisements,andhavesomeveryimportantinformationtosharewithyou.Whatisanadvertisement?Anadvertisementuseswordsandpicturestopersuade(说服)peopletobuyaproductorservice,ortobelieveinanidea.Newspapers,magazines,theInternet,radioandtelevisionarethemostcommonplacestofindthem.Therearetwomaintypesofadvertisements－commercialadvertisementsandpublicserviceadvertisements(PSAs).Acommercialadvertisementisonewhichsomeonehaspaidfortoadvertiseaproductorservice③.PSAsareoftenrunforfree,andaremeanttoeducatepeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfare(福利)④.广告现今，无论我们走到哪里，几乎都可以看到广...