经营战略目标规划报告书汇报人：XXX20XX年X月X日20XX年XXXXXXX公司1XXXX集团XXXXX分公司目录前言.....................................................................................................................................4一、20XX年工作回顾.....................................................................................................51-1、整体经营回顾................................................................................................51-2、业务回顾........................................................................................................61-2-1、年度TOP10客户................................................................................61-2-2、年度TOP10市场................................................................................71-2-3、产品销售情况回顾（单品）..............................................................81-2-4、产品销售情况回顾（品种）..............................................................91-2-5、客剩及等级品销售情况回顾..............................................................91-2-6、产销比数据分析...............................................................................101-2-7、生产制造能力完成情况...................................................................101-2-8、生产成本分析....................................................................................111-2-9、瑕疵率分析........................................................................................121-2-10、制成率分析.....................................................................................121-2-11、降本增效策略完成情况................................................................131-3、采购成本分析...............................................................................................14二、形式分析...............................................................................................................162-1、市场环境分析（PEST分析）....................................................................162-1-1、政治环境（Political）....................................................................162-1-2、经济环境（Economic）................................................................162-1-3、技术环境（Technological）........................................................162-1-4、社会人文环境（Social&Cultural）............................................172-2、竞争结构分析（SWOT分析）.................................................................172-2-1、优势（Strength）...........................................................................172-2-2、劣势（Weakness）........................................................................172-2-3、机会（Opportunity）...................................................................1822-2-4、威胁（Threat）...............................................................................182-3、行业（区域）五力分析模型......................................................................192-3-1、供应商................................................................................................192-3-2、客户议价能力....................................................................................192-3-3、区域竞争者明细及产品、经营特征..............................................192-3-4、替代品类/产品的威胁..........................................
