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•IntroductiontoDisneyland•Disneycharacters•DisneymoviesIntroductiontoDisneyland01WhatisDisney?WhatisDisney?AdiversifiedbusinessDisney'sbusinessisdiversifiedacrossmultiplesectorsincludingmedianetworks,parksandreports,studioentertainment,consumerproducts,andinteractivegamesThecompanyhasastrongpresenceinboththeUnitedStatesandEurope,andhasrecentlyexpandedintoAsiaaswellAcompanywithalonghistoryDisneywasfoundedbyWaltDisneyin1923asasmallanimationstudioIthassincegrowntobecomeoneofthelargestandmostsuccessfulentertainmentcompaniesintheworldHistoryofDisney010203Theearlyyears:WaltDisneystartedhiscareerasanartistintheearly1900sHecreatedhisfirstcarton,amousenamedMickeyMouse,in1928Thischaracterisbecauseofthefaceofthecompanyandhelpedtolaunchitsfirsthitmovie,WorldWarIIandbeyond:DuringWorldWarII,Disney'sbusinesswasgreatlyaffectedbythewarManyofthecompany'sExpansionanddiversification:Inthe1950sand1960s,Disneyexpandeditsoperationsbyacquiringotherproductioncompanies,openingthemeparks,andenteringtheemployeesweredraftedintothemilitary,andDisneyhimselfservedinthearmedforcesAfterthewar,thecompanyreturnedtopeacetimeproductionwithafocusonfamilyfriendlycontenttelecommunicationsmarketThisdifferentiationhelpedtosolidifythecompany'spositionasaleadingforceintheentertainmentindustry"SteamboatWillieMainattractionatDisney010203Themeparks:DisneyisathemeparkthatwasfirstopenedinAnaheim,Californiain1955ItfeaturesmultiplethemeareasbasedonDisney'smoviesandcharactersSomeofthemostpopularattractionsinclude"It'saSmallWorld,""SpaceMountain,"and"SplashMountainCruiseships:DisneyCruiseLineisasubsidiaryofthecompanythatoperatescruiseshipswithvariableinitiatoriesaroundtheworldTheshipsfeaturemultiplepools,accommodations,bars,andentertainmentvenuessuchasBroadwaystyleshowsanddeckpartiesConsumerproducts:Disneyisalsoknownforitsextendedlineofconsumerproductsthatrangefromtoys,clothing,andaccessoriestohomegoodssuchasbedding,kitchenware,andmoreSomeofthemostpopularlicensedproductsincludeMickeyMouseears,pins,andothercollectibles02DisneycharactersMickeyMouseMickeyisthemostcommonmouseintheworldHeisthesymbolofDisneyCompanyMickeyhasaroundshape,twobigears,apairofbrighteyesandasmallnoseMickeyMouseHeisusuallydressedinredandwhiteclothes,andMickeyisakindofmouse,heisbrake,optimisticandfullofimaginationHelikestoplaywithhisfriendsandexplorenewthingswearsapairofblackshoesMickeyMouse0102MinnieMouseMinnieisMickey'sbestfriendandwifeSheisasweetandelephantmouseMinniehasaroundshape,twobigears,apairofbrighteyesandasmallnoseMinnieMouseDonaldDuck03DisneymoviesTheLionKingBeautyandtheBeastBeautyandtheBeastAladdinWATCHING