2019-2020年北师大版英语必修四讲义:Unit+11+Section+ⅢReading(Ⅱ)+(Lesson+2+&+Lesson+3)及答案-1-/6SectionⅢReading(Ⅱ)(Lesson2&Lesson3)Ⅰ.匹配下列单词的词性及汉语意思()1.employA.vi.发生,出现()2.pretendB.vt.责怪,归咎于()3.suitableC.vt.雇用()4.ariseD.vt.&n.尝试,试图()5.approachE.vt.为⋯⋯辩解;保卫()6.blameF.vt.假装()7.contributionG.vt.尊敬,尊重()8.respectH.adj.合适的()9.defendI.n.方法,方式()10.attemptJ.n.贡献,捐助[答案]1—5CFHAI6—10BJGEDⅡ.选择下列句中词组的汉语意思A.赞同B.公开地C.专注于D.显眼E.也F.假装⋯⋯G.由⋯⋯组成H.事实上()1.ItwasthefirsttimethatIhadbeencriticizedinpublic.()2.Ihadafeelinghewasinfavouroftheplan.()3.Wemustnotpretendtoknowwhenwedonotknow.()4.Ihearnoisesandcannotconcentrateonmywork.()5.Thisteamshallconsistofthreemembers.()6.Theveinsstandoutonthebackofherhands.()7.Infact,youhavetoadmitthatyouareindifficulties.()8.Theyvisitedsomefactories,hospitalsaswellastheschool.[答案]1—5BAFCG6-8DHE2019-2020年北师大版英语必修四讲义:Unit+11+Section+ⅢReading(Ⅱ)+(Lesson+2+&+Lesson+3)及答案-2-/6Theclassic(传统的)advertisementisonethatgivesinformationaboutfindingcertainproducts①.Itislikelytobejustthenameofacompany,partofwhichmaybeagenerallocation②.Forexample,itcouldbe“ShanghaiSewing(缝纫)Machine”,or“TsingTaoBeerCorporation(公司)”,andyouwouldknowwhatthecompaniessell,wheretheyarelocated,andthebrand(商标)names.However,thiskindofadvertisingmightnotbesuitablewhenthereareproductsandservicesindirectcompetitionwitheachotherinthemarketplace.Insuchsituations,advertisementsneedtoattract,andholdtheattentionofthepublic.Someadvertisementsconsistofpicturesorthewordsofexpertstoshowpeoplehowgoodtheproductsare.Otherstrytocreateadvertisementsthatpeoplesimplyenjoylookingat③.Aspresent-dayadvertisersoftenhavelargebudgets(预算),alotofmoneyisspentonapplyingmoderntechniquesofdesigntomaketheseadvertisementsasvisually(视觉地)attractiveaspossible.However,eventhisisoftennotenoughtobenoticedinamoderncity.Becauseoftheadvertisingboom(迅速增长),peopleareusedtoseeing④highstandardsofvisualdesign.Modernadvertisementsmuststandoutinaworldfullofcompetitionbycombiningthehigheststandardsofdesignwithideaslinkedtotheproductstomakethemmoreattractive⑤.Forexample,someadvertisementsmaysuggestthatbuyingacar⑥canmakeyoufree.Thatis⑦,theyusetheconcept(观念)offreedomtosellthecar.Othercommonideasincludehappiness,wealthandsuccess.Infact,intheworldofadvertisements,suchcontentisasoldasadvertisingitself.传统的广告只为找到某些产品提供信息。它很可能仅是公司的名字,其中可能含有公司的大概位置。例如,一则广告可能是“上海缝纫机厂”,或者是“青岛啤酒公司”,并且你会知道这些公司销售什么,它们的位置以及商标名称。然而,当产品和服务在市场上互相进行直接竞争时,这种广告可能就不适合了。在这种情况下,广告就需要吸引和保持公众的注意力。有些广告中有一些图片或专家说的话,告诉人们该产品如何好。另一些尽力创作一些人们只是喜欢观看的广告。因为现今的广告人经常会有大量的预算,他们把很多钱应用在现代设计技术上,以使这些广告在视觉上尽可能地吸引人。然而,在现代都市中,即使这样,也经常不足以被关注。因为广告的兴旺,人们习惯于看到高标准的视觉设计。现代的广告必须把最高水平的设计和产品理2019-2020年北师大版英语必修四讲义:Unit+11+Section+ⅢReading(Ⅱ)+(Lesson+2+&+Lesson+3)及答案-3-/6念相结合,以增强吸引力,这样才能在激烈的竞争中胜出。例如,有些广告可能暗示:购买一辆小汽车能使你自由。其实,他们是在用自由的理念...