Welcome!Homework(pre-reading)checkingHowmanytypesofadvertisementsarethere?Whatarethey?CommercialadPublicserviceadT/F1Advertisementsarefoundinmanyplaces.2PSAsareonlyfoundinnewspapers.3Alladvertisementstellthecompletetruth.4PSAsandcommercialadsusesomeofthesamemethods.5Commercialadscangiveusvaluableinformationabouthowtoliveourlives.6AnadwarningpeopleagainstsmokingisanexampleofaPSA.TaskTwonotonlyNotallPSAsWords-matching1persuasive2promote3intended4beawareof5cure6nationwide7schooling8committingsuicidea.Sending(children)toschoolb.abletomakesomeonebelievesomethingc.meantorplannedtodod.killingoneselfe.helpathingoranideabecomepopularf.knoworrealizeg.makesanillpersonbetterorsolvesaproblemh.happeningthroughoutacountrybecfghadTaskThreePleasereadthearticlecarefullyandthentrytofindmoreinformationaboutcommercialadsandpublicserviceads.Detailed-reading1Wherearetheadvertisementsmostcommonlyfound?2WhatisthedifferencebetweencommercialadvertisementsandPSAs?Theyaremostcommonlyfoundinnewspapersandmagazines,onbillboards,theInternet,radioandTV.Acommercialadvertisementisonewhichsomeonehadpaidfortopromoteaproductorservice,whileaPSAisoftenplacedforfree,andisintendedtoeducatepeopleaboutissueswhichaffectpublicwelfare.3Whyaresomeoftheadscleveraccordingtothearticle?4WhendidChinabeginanationwidepublicserviceadvertisingcampaign?5WhyshouldwefollowtheadviceinPSAs?Becausealthoughtheadsdonotlie,theydonottellyouthecompletetruth.In1996.Becausetheyaremeanttobehelpful,andbyfollowingtheadviceinPSAs,wecanoftenlearnalot.IsPSAdifferentfromcommercialad?Aretheycompletelydifferentfromeachother?Theysharedifferencesandsimilarities.FillinthechartTypesofadsSimilaritiesDifferencesexam-ples广告词placesfoundMethodsusedPurposes目的Reliance可信度Commer-cialadsPSAs????????????????SimilaritiesPlacesfoundMethodsused_____________language______________imagesBillboardsNewspapersMagazinesTheinternetRadioTelevisionpersuasiveexcitingattractiveoriginalTypesDifferencesPurposesReliance可信度Comme-rcialadsPSAstopromoteatopromoteaproductorproductorserviceservicetoeducatepeopletoeducatepeopleabouthealth,abouthealth,safetyoranysafetyoranyotherissuewhichotherissuewhichaffectspublicaffectspublicwelfarewelfareTheydonottellyoutheTheydonottellyouthecompletetruth.completetruth.TheyarehelpfulandTheyarehelpfulandwecanlearnalotbywecanlearnalotbyfollowingtheadvicefollowingtheadvicetheygive.theygive.TypesExamplesCommerc-ialadsPSAs“Bright-teethfightsbadbreath!”“Youareproudofyourcooking,soshouldn’tyoubuytheveryfreshestfood?”“Yestolife,notodrugs”“Knowledgechangeslife”“ProjectHope—schoolingeverychild”“Smokingiscommittingasuicideslowly”CommercialadsPublicserviceads1.Acommercialadsisonewhichsomeonehas_________to_________aproductorservice.1.APSAisoftenplaced_________,andisintendedtoeducatepeopleabouthealth,safety,oranyother_____whichaffects___________.2.Notalladstellpeoplethe__________truth,sopeoplemust______________themethodsusedinadstotryandsellusthings.2.PSAsalsouseattractiveand_______imagesand_______language,buttheyaremadetoservethepublic.PSAsare______toteachpeopleandhelppeopleleadbetterlives.paidforpromotecompletebeawareofforfreeissuepublicwelfareoriginalcreativemeantCreative&Imaginative创新训练Designadvertisementlines广告台词1.learningEnglish2.qhsmsArtsinadvertising(slogans)MakeitpossiblewithCannon.(CannonDigitalcamera)Thedailymodern(NissanAutomobiles)Thepowerofdreams(HondaAutomobiles)TakeTOSHIBA,taketheworld.Likenoother(SonyDigital)Thechoiceofanewgeneration.(Pepsi)Impossibleisnothing.(Adidas)
