毕业论文英语广告的语言特点指导教师：骆红亚学生：汤迎春系别：外国语学院年级：2008重庆三峡学院二0一二年五月LinguisticFeaturesofEnglishAdvertisementTutor:LuoHongyaStudent:TangYingchunDepartment:SchoolofForeignLanguagesGrade：2008ChongqingThreeGorgesUniversityMay,2012Abstract:Withthedevelopmentoftheeconomy,Englishadvertisementisplayingamoreandmoreimportantroleinmodemsociety.Thereisanincreasinglyhigherrequirementinadvertisingtranslationbecauseofpeople’shighdemandoffreecommunication.Thispaperwilldiscussadvertisingtranslationfromit’slinguisticfeatures,suchasthelexical,syntactic,andrhetoricaldevices.Itwillsummarizeseveralcommonlyusedtranslationskillsbydiscussingafewexamples.Keywords:Englishadvertisement;linguisticfeatures;translationskills摘要：随着经济的发展，英语广告在现代社会中的作用越来越重要，人们对广告翻译也提出了越来越高的要求。这篇论文将从广告语言特征的角度，如：词汇、句法、修辞手法等来讨论广告的翻译。并从具体的例子中归纳总结一些常用的翻译策略。关键词：英语广告；语言特征；翻译技巧Outline1.Introduction2.Lexicalfeature2.1Usageofcomparativeandsuperlativeadjectives2.2UsageofsimpleverbsandoralEnglishvocabulary2.3Usageofwrongcharacterandcreatenewwords2.4Repeatkeywords.3.Syntaxfeature3.1Usewordsorphrasesinsteadofsentences3.2Usageofsimplesentence3.3Usageofellipticalsentence3.4Usageofimperativesentence3.5Usageofpersonalpronouns4.RhetoricaldevicesinEnglishadvertisement.4.1Simileandmetaphor4.2Repetition4.3Personification4.4Pun4.5Rhythm4.6Hyperbole5.Conclusion1.IntroductionWithtoday'sacceleratedprocessofglobaleconomicintegrationandfurtherexpansionofChina'sopeningup,internationalcirculationofcommoditiesbecomesincreasinglyfrequent.Participationintheinternationalmarketcompetition,domesticandforeignmanufacturersarefacingthesameissue,namelyhowtointroducetheirproductsandservicestothetargetmarketofconsumers.Oneaspectcannotbeignoredisthefulluseofadvertising,formanufacturerstowintheinteresttheydeserve.Thus,theimportanceofadvertisinghasbecomeincreasinglyprominent.Whatisadvertisementtherefore?AccordingtotheDefinitionCommitteeofAmericanMarketingAssociation(FangWei,1997,20),advertisementisdefinedasfollows:Advertisementisthenotpersonalcommunicationofinformationusuallypaidforandusuallypersuadeinnatureaboutproducts,servicesorideasbyidentifiedsponsorsthroughthevariousmedia.Itcanbeclassifiedbymedia(newspaper,magazine,radio,television,internet),bytargetaudience(consumer,business),bygeography(local,international),orbypurpose(productadvertising,noncommercialadvertisement,actionadvertisement).Generally,advertisementhasthebasicfunctionsincludinginformationfunction,demandcreationfunction,getactionfunction,goodwillestablishmentfunctionandsoon.Thispaperwillresearchinthelexicalfeature,thesyntaxfeature,andtherhetoricaldevicesinEnglishadvertisementwithadiscussionofafewexamples.ItishopedthatthispapercanshedlightonthelinguisticfeaturesofEnglishadvertisementandhelpadvertisinglearner.2.LexicalfeatureAdvertisingEnglishmustbeconcise,simply.Thereforeitcannotbeignoredtochoosetheappropriateandaccuratewordswhichhaveagreatinfluenceontheeffectivenessoftheadvertisement.2.1UsageofcomparativeandsuperlativeadjectiveAdjectivehasrichemotionalcolorandrenderingpower,itsmainfunctionistodescribeandmodifynouns,makingtheoriginalpallidentitysuddenlybecomesvividandattractive.Inordertosellthegoodswell,advertiserswillinevitablytousebea...
