链家营销策略及分析摘要随着我国房地产市场、特别是二手房市场的迅速发展，作为加速房地产交易的房产经纪行业也进入了迅猛发展期，且房地产经纪机构之间竞争愈演愈烈。截止到2017年，我国房地产经纪类单位已经超过8万家，而从事房地产的人员也已经达到150万，产值千亿不止。面对如此大的竞争，如何提升自己的市场占有率，如何为客户提供更大的价值，这是链家不得不考虑的战略性问题。本片文章根据链家公司服务营销SWOT分析等进行营销水平策略分析，加强公司管理与营销。关键词：房地产经济服务营销链家营销营销策略AbstractWiththerapiddevelopmentofChina'srealestatemarket,especiallythesecond-handhousingmarket,therealestatebrokerageindustryasacceleratingtherealestatetradehasenteredarapiddevelopmentstage,andthecompetitionamongtherealestatebrokerageinstitutionsisbecomingmoreandmoreintense.By2017,Chinahadmorethan80,000realestatebrokerageunits,andthenumberofpeopleengagedinrealestatehasreached1.5million,withanoutputvalueofmorethan100billionyuan.Facingsuchabigcompetition,howtoimproveourmarketshareandhowtoprovidegreatervalueforcustomersisastrategicproblemthatchaincompanieshavetoconsider.ThisarticleisbasedontheanalysisofmarketinglevelstrategybasedontheSWOTanalysisofyourcompany'sservicemarketingandmarketing,andstrengthenthemanagementandmarketingofthecompany.Keywords：RealestateeconomicservicemarketingChainmarketingmarketingstrategy目录...............................................................................................................1Abstract.......................................................................................................2前言...............................................................................................................3.............................................................4............................................................................................2............................................................................................3..................................................31.国外研究现状...................................................................................................42.国内研究现状...................................................................................................43.课题研究意义……………………..…………………………………………………..44.研究方法………………………………………………………………………………..4（四）客户满意理论................................................................................................5（五）客户关系管理理论........................................................................................5.....................................5...........................................................................5...................................................................6（三）我国房地产经济行业营销未来发展趋势..................................................6三．链家公司服务营销SWOT分析................................................................7（一）链家公司概况................................................................................................7（二）链家公司服务营销优势................................................................................7（三）家公司服务营销劣势....................................................................................7（四）链家公司服务营销面临的机会..............................................................
