国内网络直播平台的发展现状分析摘要近年来，随着互联网强烈普及背景下，很多新新的网络元素不断产生，其中网络直播平台就是一个鲜活的例子，由于直播的火热性，收益性，虚荣心的作祟越多越多的人群涌入网络直播行业，资本看到网络直播市场的潜力后，开始进场大肆撒钱，短短几年时间整个网络直播行业便迎来一片昌盛繁荣的景象，但是有利必有弊，在网络直播平台不断发展的同时，随之而来的是一系列问题的产生。本篇文章将从网络直播平台的发展现状来分析以花椒直播为例的发展趋势。关键词：网络直播平台；发展现状；花椒直播ABSTRACTInrecentyears,withthepopularityoftheInternetstrongbackground,manynewnetworkelementscontinuetoproduce,thenetworkbroadcastplatformisanexample,duetohot,livereturn,vanitymischief,moreandmorepeopleintothenetworkbroadcastindustry,capitalsawwebcastmarketpotential,begantoapproachmoneywantonly,justafewyearstimethewholenetworkbroadcastindustrywillusherinaprosperousscene,buttherearebothadvantagesanddisadvantages,inthenetworkbroadcastplatformdevelopmentatthesametime,thereareaseriesofproblems.Thisarticlefromthenetworkbroadcastplatformtoanalyzethecurrentsituationofthedevelopmentofthepepperlive，Thedevelopmenttrendofbroadcast.Keywords:networkbroadcastplatform;developmentstatus;directseeding目录1绪论...........................................................................................................................11.1研究的背景、目的、意义................................................................................11.1.1课题研究的背景.....................................................................................11.1.2课题研究的目的....................................................................................11.1.3课题研究的意义....................................................................................11.2国内外研究现状...............................................................................................21.3研究方法...........................................................................................................22网络直播平台的概述...........................................................................................32.1网络直播平台的概念........................................................................................32.2国内网络直播平台的发展历程........................................................................32.2.1国内网络直播平台的产生.....................................................................32.2.2国内网络直播平台的发展.....................................................................33国内网络直播平台的发展现状........................................................................43.1社交为主的秀场直播现状................................................................................43.2游戏为首的电竞直播现状................................................................................43.3直播用户行为现状............................................................................................54国内网络直播平台发展过程出现的问题及解决对策...............................74.1国内网络直播平台发展过程出现的问题........................................................74.1.1涉黄内容及素质低下.............................................................................74.1.2各平台抢夺主播资源.............................................................................84.1.3主播利用粉丝经济高薪炒作............................
