GBUTtem机密此报告仅供客户内部使用。未经麦肯锡公司的书面许可,其它任何机构不得擅自传阅、引用或复制。DocumentDateGBUTtem2*资料来源:Unitofmeasure例子HighLow–LegendLegendLegendTextText•Text–Text•TextTitlex–÷+x–÷+TextTextTextTextTextGBUTtem3EXHIBITTITLE*资料来源:GBUTtem4*资料来源:UnitofmeasureGBUTtem5TextTextTextTextTextTextTextTextTextText2X2CUBED*资料来源:UnitofmeasureGBUTtem62X2TOWER*资料来源:UnitofmeasureGBUTtem7PlacePriceProductPackagePositioningpromotionProductoffering5PsMARKETING*资料来源:UnitofmeasureGBUTtem8StrategySkillsSystemsStaffSharedvaluesStructureStyle7S*资料来源:UnitofmeasureGBUTtem9ARROW3D*资料来源:UnitofmeasureGBUTtem10CUBES13D*资料来源:UnitofmeasureGBUTtem11CUBES23D*资料来源:UnitofmeasureGBUTtem12*FootnoteSource:CUBES33D*资料来源:UnitofmeasureGBUTtem13TextTextTextTextCUTOUT3D*资料来源:UnitofmeasureGBUTtem14NewentrantSuppliersIndustrycompetitorsBuyersSubstitutesFORCESATWORK*资料来源:UnitofmeasureGBUTtem15TextTextTextTextTextTextTextTextTextTextJOINT*资料来源:UnitofmeasureGBUTtem16TextTextTextTextLEVELSEPARATE4*资料来源:UnitofmeasureGBUTtem17TextTextTextLINEARA3D*资料来源:UnitofmeasureGBUTtem18TextTextTextTextLINEARB3D*资料来源:UnitofmeasureGBUTtem19TextTextTextLINEARC3D*资料来源:UnitofmeasureGBUTtem20TextTextTextLINEARD3D*资料来源:UnitofmeasureGBUTtem21TextTextTextTextLINEARE3D*资料来源:UnitofmeasureGBUTtem22TextTextTextLINEARG3D*资料来源:UnitofmeasureGBUTtem23TextTextLINEARI3D*资料来源:UnitofmeasureGBUTtem24TextTextTextTextLINEARJ3D*资料来源:UnitofmeasureGBUTtem25TextTextTextTextLINEARN3D*资料来源:UnitofmeasureGBUTtem26TextTextTextLINEARP3D*资料来源:UnitofmeasureGBUTtem27TextTextLINEARQ3D*资料来源:UnitofmeasureGBUTtem28TextTextLINEARQ3D*资料来源:UnitofmeasureGBUTtem29PlanImplementSupportLINKS3*资料来源:UnitofmeasureGBUTtem30PERSPECTIVE3D*资料来源:UnitofmeasureGBUTtem31TextTextTextPROPELLER3D*资料来源:UnitofmeasureGBUTtem32RINGS3D*资料来源:UnitofmeasureGBUTtem33TextTextSCALE*资料来源:UnitofmeasureGBUTtem34TextTextSCALES*资料来源:UnitofmeasureGBUTtem35TextTextTextTextTextTextSIZESIN*资料来源:UnitofmeasureGBUTtem36SPIRAL13D*资料来源:UnitofmeasureGBUTtem37SpiralBrakesTubeintubeSPIRAL23D*资料来源:UnitofmeasureGBUTtem38TextTextTextTextSPOTLIGHT*资料来源:UnitofmeasureGBUTtem39TextTextTextTextTextTextSTAIRCASE*资料来源:UnitofmeasureGBUTtem40Stars3D*资料来源:UnitofmeasureGBUTtem41TextTextWIRECUBES*资料来源:UnitofmeasureGBUTtem42TextTextTextTextTextTextTextARROWS*资料来源:UnitofmeasureGBUTtem43TextLEVEL1*资料来源:UnitofmeasureGBUTtem44TextTextLEVEL2*资料来源:UnitofmeasureGBUTtem45TextTextTextLEVEL3*资料来源:UnitofmeasureGBUTtem46TextTextTextTextLEVEL4*资料来源:UnitofmeasureGBUTtem47TextTextTextTextTextLEVEL5*资料来源:UnitofmeasureGBUTtem48TextTextTextTextTextTextLEVEL6*资料来源:UnitofmeasureGBUTtem49TextHeaderHeaderTextFLOW2*资料来源:UnitofmeasureGBUTtem50TextTextHeaderHeaderTextFLOW2TITLE*资料来源:UnitofmeasureGBUTtem51TextHeaderHeaderTextHeaderTextFLOW3*资料来源:UnitofmeasureGBUTtem52TextTextHeaderHeaderTextHeaderTextFLOW3TITLE*资料来源:UnitofmeasureGBUTtem53TextHeaderHeaderTextHeaderHeaderTextTextFLOW4*资料来源:UnitofmeasureGBUTtem54TextTextHeaderHeaderTextHeaderHeaderTextTextFLOW4TITLE*资料来源:UnitofmeasureGBUTtem55TextHeaderHeaderTextHeaderHeaderHeaderTextTextTextFLOW5*资料来源:UnitofmeasureGBU...