超市经营中存在的问题及对策分析研究 工商管理专业VIP免费

南阳市世纪龙超市经营问题及对策研究[摘要]：世纪龙超市是南阳的本地企业，和许多超市一样，它在快速发展的同时，遇到了很多问题，主要表现在市场定位，商品价格，商品促销，安全管理和连锁经营等方面。针对这些问题主要的解决方法有细分市场重新定位，实施成本领先战略，建立健全安全机制，完善人事招聘及培训制度，注重室内购物氛围的培养等关键字：问题市场定位商品管理实施对策ThemanagementproblemsandcountermeasuresofNanyangCenturydragonsupermarketAbstract:Intoday'svolatileeconomy,supermarketaspeopleapartoflife,playsamoreandmoreimportantrole,oursupermarketsectordevelopmenttimeisshort,quickspeed,andfacethecompetitionisfierce.Oneisthehigh-speeddevelopmentofthesupermarketscale,ontheonehand,thebackwardmanagementlevelinourcountry,suchlarge-scalesupermarketproducedatthesametime,itsmanagementbuttherewasalotofproblems.Centurydragonsupermarketisnanyang,andmanysupermarketslocalenterprise,asitinfastdevelopmentatthesametime,meetmanyproblems,whichliesinthemarketorientation,commodityprices,commoditysalespromotion,securitymanagement,chainoperation,etc.Aimingattheseproblems,themainsolutionshavesegmentmarket,repositionimplementationcost-firststrategy,establishandperfectthesecuritymechanismandperfectthehrrecruitmentandtrainingsystem,emphasizetheindoorshoppingatmosphereofthetraining,etcKeywords：ProblemsMarketPositioningMerchandiseManagementCountermeasure目录前言..................................................................................................................................................41、南阳世纪龙超市现状介绍.........................................................................................................42、南阳世纪龙超市存在的问题.....................................................................................................52.1超市经营环境方面.............................................................................................................52.1.1特价促销活动少......................................................................................................52.1.2商品陈列不规范、不生动......................................................................................52.1.3经营特色不突出......................................................................................................62.1.4卖场氛围低，顾客消费潜力挖掘不够..................................................................62.2商品数量、质量及服务方面.............................................................................................72.2.1郊区超市经营规模小，商品品牌种类少..............................................................72.2.2部分商品的质量不合格..........................................................................................72.2.3忽视服务质量管理..................................................................................................72.3安全管理方面.....................................................................................................................82.3.1商品防范措施不健全，安全隐患大......................................................................82.3.2超市外在安全管理不够，顾客财产损失问题严重..............................................92.3.3超市内部通道设置不规范......................................................................................92.4超市连锁经营方面的问题................................................................