毕业论文网络营销中的道德问题及对策研究学生姓名：学号：学院：专业：指导教师：2015年XX月经济与管理学院市场营销I网络营销中的道德问题及对策研究摘要新世纪被誉为是网络的世界，网络的飞速发展也让一种新型的营销模式横空出世，这就是网络营销。网络营销的出现改变了这个营销模式，催化着现代商业的快速发展。本文就我国企业网络营销市场的风险及其规避措施和发展前景进行分析，首先在充分了解了网络营销的相关概念以后对我国网络营销的现状进行分析，继而在分析中找出我国网络营销中存在的道德风险，包括技术风险、安全风险、物流风险等等方面的问题,最后针对我国网络营销道德中存在的诸多问题问题，笔者提出相应的对策，并最终我国网络营销市场的未来进行展望。关键词：道德；网络营销；营销组合IIEthicalissuesandCountermeasuresinnetworkmarketingAbstract:ThenewcenturyisknownastheworldoftheInternet,therapiddevelopmentofthenetworkalsoallowsanewmarketingmodeturnedout,thisisthenetworkmarketing.Theemergenceofnetworkmarketinghaschangedthemarketingmode,whichistherapiddevelopmentofmodernbusiness.Inthispaper,theauthoranalyzesthecurrentsituationofnetworkmarketinginChina,analyzesthecurrentsituationofnetworkmarketinginChina,andthenfindsouttheproblemsoftechnicalrisk,securityrisk,logisticsriskandsoon.Finally,theauthorputsforwardthecorrespondingcountermeasures.Keywords:morality;networkmarketing;marketingmix目录摘要............................................................I1引言..............................................................1III2理论概述..........................................................12.1营销的含义..................................................12.2网络营销的内涵及其优势......................................22.2.1网络营销的内涵.........................................22.2.2网络营销的优势.........................................23网络营销发展历程及其发展趋势......................................33.1网络营销发展历程............................................33.1.1起始阶段...............................................33.1.2发展阶段...............................................33.1.3成熟阶段...............................................43.2网络营销发展趋势.............................................43.2.1搜索引擎将成为网络营销的代表...........................43.1.2Email营销的发展趋势...................................43.1.3网络品牌营销发展趋势...................................44我国企业网络营销道德存在的问题....................................54.1观念风险....................................................54.2技术风险.....................................................54.3安全风险....................................................64.4人才风险....................................................64.5配送风险....................................................64.6京东商城网络营销案例分析....................................64.6.1利润低下成为企业发展中最大隐患.........................64.6.2人才储备与公司快速发展难以协调.........................74.6.3物流配送成“瓶颈”.....................................75对我国网络营销道德风险的规避对策..................................85.1发展我国网络营销的对策.......................................85.1.1产品策略...............................................85.1.2定价策略...............................................85.1.3产品策略...............................................85.1.4促销策略...............................................95.1.5付款策略...........................
