万科地产战略分析目录目录.............................................................................................................................................................1一、万科地产简介..............................................................................................................................4（一）企业愿景.........................................................................................................................5（三）企业核心价值观..........................................................................................................5（四）宗旨...................................................................................................................................5（五）核心理念.........................................................................................................................5（六）万科之道.........................................................................................................................6（七）万科理念.........................................................................................................................6（八）万科使命.........................................................................................................................6（九）万科方法论....................................................................................................................6（十）万科的经营原则..........................................................................................................6二、内部环境分析..............................................................................................................................7（一）资源...................................................................................................................................71.人力资源.........................................................................................................................72.客户资源.........................................................................................................................8（二）核心竞争力...................................................................................................................101.品牌................................................................................................................................102.职业经理队伍.............................................................................................................103.网络经济时代的大环境.........................................................................................114.创新组织结构.............................................................................................................115.企业文化.......................................................................................................................116.研究开发能力.............................................................................................................137.经营管理模式.............................................................................................................138.战略眼光.......................................................................................................................15（一）行业环境分析（波特五力模型）........................................................................
