苏果超市存在的经营问题分析及对策研究摘要随着中国经济的发展，中国的的消费市场在逐渐扩大，再加上中国自上世纪九十年代以来中国对外开放程度的日益加深，特别是中国加入WTO之后，中国庞大的国内市场吸引着越来越多的跨国连锁企业进入中国。随着科技技术的进步，便利的交通以及计算机互联网络的不断普及，更为跨国连锁企业进入中国提供了更大的便利。在面对国外大型零售集团以绝对的优势向我国市场进军和国内零售业激烈竞争的双重压力下，本文以苏果超市为研究对象，对苏果超市经营过程中存在的物流管理水平不高、供应链资源缺乏、顾客满意度较低等问题进行分析与研究，并提供相应的对策和合理化的建议。关键字：零售业苏果超市连锁经营问题分析及对策AbstractWiththedevelopmentofChina'seconomy,China'sconsumermarketgraduallyexpanded,coupledwithChinasincetheninety'soflastcenturyChinaopentotheoutsideworldmoredeeply,especiallyafterChina'saccessiontotheWTO,China'shugedomesticmarketattractsmoreandmorechainoftransnationalenterprisesinchina.Alongwiththescienceandtechnologyprogress,convenienttransportationandthepopularizationofcomputernetwork,moretransnationalchainenterprisesinChinatoprovidegreaterconvenience.Inthefaceofforeignlarge-scaleretailgroupwithanabsoluteadvantageentertotheChinamarketanddomesticretailindustryinthehighlycompetitivepressures,thispaperwithSufruitsupermarketastheresearchobject,tosuebecauseoftheexistenceofthesupermarketbusinessprocessmanagementlevelisnothigh,thelackofsupplychainresources,customersatisfactionislowerproblemanalysisandresearch,andprovidethecorrespondingcountermeasuresandreasonablesuggestions。目录引言......................................................................................................................................................1一、绪论..................................................................................................................................................1（一）课题背景..............................................................................................................................1（二）论文研究的意义...................................................................................................................1（三）论文研究的主要内容...........................................................................................................2二、我国超市发展概况..........................................................................................................................2（一）业态多元化..........................................................................................................................2（二）经营规模化..........................................................................................................................3（三）市场定位差别化...................................................................................................................3（四）自有品牌系列化...................................................................................................................3三、苏果超市经营模式..........................................................................................................................4(一)明确的、富有特色的经营理念...............................................................................................4(二)准确的业态组合和市场定位...................................................................................................4(三)优化商品结构,品类定位独...
