企业社会责任的履行对企业竞争力的影响VIP免费

企业社会责任的履行对企业竞争力的影响姓名：学号：学校：学院：年级：指导老师：日期：2016年3月摘要：随着经济的发展与社会的进步，经济全球化与企业管理国际化愈演愈烈，企业之间的竞争不再局限其所生产的产品和服务的质量，消费者对企业的要求不再局限于产品质量的优劣与服务的好坏，政府对企业的要求也不再局限于税收与利润，面对着资源短缺与环境污染日趋严重的现实压力，企业利益相关者对企业的要求已晋级到社会责任阶段，要求产品绿色、用工人性化、排放无污染、服务公众、造福人类等等。本文首先介绍了企业社会责任和企业竞争力的相关理论，接着分析企业社会责任对企业竞争力的影响，然后说明了我国企业履行社会责任及企业竞争力现状和出现的问题，最后提出解决方案。关键词：社会责任；企业竞争力；影响Abstract:withthedevelopmentofeconomyandtheprogressofthesociety,economicglobalizationandtheintensifiedenterprisemanagementinternationalization,thecompetitionbetweenenterprisesisnolongerlimitedbythequalityofproductsandservices,consumerdemandfortheenterpriseisnolongerconfinedtothestandorfalloftheprosandconsofthequalityoftheproductsandservices,thegovernment'srequirementsofenterprisesisnolongerlimitedtotherevenueandprofit,facingtheshortageofresourcesandenvironmentalpollutionincreasinglyseriousrealitypressure,theenterprisehasadvancedtotherequirementofenterprisestakeholderstothestageofsocialresponsibility,forgreenproducts,laborhumanization,emitnopollution,servethepublic,thebenefitofhuman,andsoon.Thisarticlefirstintroducestherelevanttheoriesofcorporatesocialresponsibilityandenterprisecompetitiveness,andthenanalyzetheimpactofcorporatesocialresponsibilitytotheenterprisecompetitiveness,andthenillustratesChina'senterprisestoperformsocialresponsibilityandcorporatecompetitivenesspresentsituationandproblems,finallyputsforwardthesolution.Keywords:socialresponsibility;Enterprisecompetitiveness;impact】目录1.绪论...........................................................................................................................52.企业社会责任和企业竞争力相关理论....................................................................52.1企业社会责任理论..........................................................................................52.2企业竞争力理论.............................................................................................63.企业社会责任对企业竞争力影响............................................................................73.1有助于企业获取人力资源..............................................................................73.2有助于企业获取物质资源..............................................................................73.3有助于企业获取组织资源..............................................................................84.我国企业履行社会责任及企业竞争力分析............................................................84.1现状.................................................................................................................84.2出现的问题.....................................................................................................94.2.1企业的社会责任意识不强....................................................................94.2.2企业的社会责任行为落实不到位........................................................94.2.3社会责任信息披露有待完善.....................................................................105.实证分析............................................................