CONTENT 1. Introduction ......................................................................................... 1 2. Brief History and Strategic Challenges .................................................. 1 3. PESTLE Analysis .................................................................................... 3 4. Five Forces Analysis .............................................................................. 4 5. SWOT Analysis ..................................................................................... 6 6. Generic Strategy ................................................................................... 8 7. Recommendations ............................................................................... 9 8. Conclusion ......................................................................................... 10 9. Bibliography ....................................................................................... 11 1 1. Introduction For the fiscal year of 2010, Procter & Gamble witnessed an increase on net sales by 3% to $78.9 billion and a 4% increase in unit volume (Deloitte, 2010). Under the unfavourable environment of global recession, P&G has successfully retained positive increases since the Financial Crisis and kept the position of world’s largest consumer products manufacturer. In Fortune’s list of most admired companies for the year of 2010, P&G is ranked as 6th among the world’s corporations (Fortune, 2010). Products of P&G serve 4.2 billion of the 6.5 billion people in the world from everyday morning (P&G, 2010c). The aim of this report is to undertake a detailed in-depth research centred on the company of Procter & Gamble with a number of theoretical frameworks. In the beginning of the report, a brief history of P&G will be presented and point ...
