[ 键入文字 ] I 《现代推销学》结课报告姓名：序号：专业班级：[ 键入文字 ] II 目录引言 ................................................................................................................................ 11 公司概况 .............................................................................................................................. 2企业简介 ............................................................................................................................ 21.1.企业产品介绍 .............................................................................................................. 31.2 产品口味及冷泡工艺编辑 .......................................................................................... 32 市场分析 .............................................................................................................................. 42.1 市场现状分析 ........................................................................................................... 42.2 市场前景分析 ........................................................................................................... 53“小茗同学 ”推销过程设计 ....................................................................................................... 63.1 产品推广 ................................................................................................................... 63.2 校园推销 ................................................................................................................... 63.2.1 中间商促销 ....................................................................................................... 73.2.2 零售点促销 ....................................................................................................... 73.2.3 消费者促销 ....................................................................................................... 73.3 寻找与接近顾客 ...............................................
