伟大的领导如何赋予行动以灵感 How Greater Leaders Inspire Action Simon Sinek 你怎样解释一些事情的进展出乎我们意料？或者说，你怎样解释别人能成就一些看似完全不符合设想的事？ How do you explain when things don’t go as we assume? Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions? 例如：为什么苹果公司如此热衷于创新？年复一年，他们总是比所有竞争对手更要敢于创新。可是，他只是一家电脑公司，和其他竞争对手一样。他们以同样的方法聘用同样的人才，拥有同样的代理商，同样的顾问，同样的媒体。那为什么他们看上去会与众不同呢？ For example, why is Apple so innovative? Year after year after year after year, they are more innovative than all their competition. And yet, they are just a computer company, just like everyone else. They have the same access to the same talent, the same agencies, the same consultants, the same media. Then why is it that they seem to have something different? 为什么马丁·路德·金能领导民权运动？他不是唯一一个遭遇非公民待遇的美国公民。他无疑也不是那个时代唯一伟大的演说家。那为什么是他？ Why is it that Martin Luther King led the Civil Rights Movement? He wasn’t the only man who suffered in the pre-Civil Rights America, and he certainly not the only great orator of the day. Why him? And why is it that the Wright Brothers were able to figure out control powered man flight when there were certainly other teams who were better qualified, better funded… and they didn’t achieve powered man flight… the Wright Brothers beat them to it. 为什么莱特兄弟能够发明载人动力飞机，而当时其他人无疑拥有更好的资质、更雄厚的资金，但他们却没能完成载人动力飞行，而莱特兄弟却能最终成功呢？ There’s something else at play here. 因为这里还有其他因素。 About three and a half years ago, I made a discovery, and this discovery...
