伟大的领导如何赋予行动以灵感 How Greater Leaders Inspire Action Simon Sinek 你怎样解释一些事情的进展出乎我们意料
或者说,你怎样解释别人能成就一些看似完全不符合设想的事
How do you explain when things don’t go as we assume
Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions
例如:为什么苹果公司如此热衷于创新
年复一年,他们总是比所有竞争对手更要敢于创新
可是,他只是一家电脑公司,和其他竞争对手一样
他们以同样的方法聘用同样的人才,拥有同样的代理商,同样的顾问,同样的媒体
那为什么他们看上去会与众不同呢
For example, why is Apple so innovative
Year after year after year after year, they are more innovative than all their competition
And yet, they are just a computer company, just like everyone else
They have the same access to the same talent, the same agencies, the same consultants, the same media
Then why is it that they seem to have something different
为什么马丁·路德·金能领导民权运动
他不是唯一一个遭遇非公民待遇的美国公民
他无疑也不是