北京理工大学珠海学院 2020 届本科生毕业论文社区宣传栏在社区中的效果研究—以深圳市 S 社区为例摘 要随着深圳市逐渐的迈向信息时代，人们的关注视线逐渐从大众媒体上收回，开始纷纷关注自己身边的事身边的信息，迫切的需要一种社区媒体来满足自己的生活需要。社区宣传栏是立足扎根于社区本土的社区媒体、社区公共设施，其天然具有与社区居民的亲密性，具有公共服务的责任使命。S 社区的社区宣传栏虽然能够承担一部分的公共服务职能，但是因为宣传栏受关注度不高、内容质量低、管理维护不到位、广告比例不合理、阅读体验不出众等原因导致这部分职能不尽如人意。本文从实际出发，通过问卷调查法对社区宣传栏存在的问题进行调查研究，收集意见，通过分析居民建议，总结出 S 社区宣传栏存在的问题及其成因。最后，结合问题的成因提出改进的建议，例如为宣传栏技术升级引入电子宣传栏；邀请不同创作主体创作内容；加强责任制度；正确分配广告比例；注重阅读者的阅览体验等，希望为推动深圳市社区宣传栏的进一步发展提供参考案例。关键词：社区宣传栏；社区媒体；公共服务 PAGE \* MERGEFORMAT I北京理工大学珠海学院 2020 届本科生毕业论文AbstractWith Shenzhen gradually moving towards the information age, people's attention is gradually withdrawn from the mass media, and they begin to pay attention to the information around their own things. They urgently need a kind of community media to meet their life needs. Community bulletin board is based on the community media and community public facilities rooted in the local community, which naturally has the intimacy with community residents and the responsibility and mission of public service. Although the community bulletin board of s community can undertake part of the public service functions, it is not satisfactory because of the low attention, low content quality, inadequate management and maintenance, unreasonable advertising proportion, and poor reading experience.Based on the reality, this paper investigates and studies the problems of the community bulletin ...
