本科论文目 录摘 要........................................................................................................................IAbstract.....................................................................................................................II引 言.......................................................................................................................11 桃李面包推广现状................................................................................................31.1 沈阳桃李面包的介绍...................................................................................31.2 桃李面包品牌营销分析...............................................................................31.3 品牌推广的主要方式...................................................................................42 沈阳桃李面包推广存在的主要问题....................................................................92.1 渠道策略问题分析.......................................................................................92.2 产品同质化严重...........................................................................................92.3 面包企业品牌营销管理人才缺乏.............................................................102.4 目标市场和品牌定位不准.........................................................................102.5 缺乏有效的整体区域品牌建设方案.........................................................103 完善沈阳桃李面包品牌推广的对策..................................................................123.1 渠道策略改进建议.....................................................................................123.2 加强面包的口味设计.................................................................................143.3 实施多样化的人才储备.............................................................................143.4 确立目标市场和品牌定位.........................................................................153.5 打造广告品牌建设方案...........
