[商务英语]+对话实例VIP免费

[商务英语] 对话实例 营销策略 营销是公司发展业务的重要手段。如何推出新产品和占领市场，营销策略的制定是至关重要的。Tanya Nichols 是一家冰淇淋制造公司的老板，她正在和她的营销经理Carla Hutchison 谈论一种新口味冰淇淋的营销策略。 Tanya: So, Carla, do you have a marketing plan for our new ice-cream sandwich? Carla，你对我们新的冰淇淋三明治有什么营销计划吗？[/COLOR] Carla: Yes I do. After going through our S.W.O.T. process, I think we're in good shape. One of our main strengths is the quality of our ice cream, and there's a good market opportunity for the novelty of a choice of flavors. Since our company already has a good image, I don't see many weaknesses. No other company sells ice-cream sandwiches with a choice of 5 flavors, so there's no threat to speak of, either. 是的我有。经过 SWOT 分析，我认为我们的经营状况很好。我们的主要优势之一是我们产品的质量，并且创新口味的产品在市场上有很大商机。因为我们公司已有一个好的形象，我并不认为有很多不利因素。没有其他公司有 5种口味的冰淇淋三明治，所以对我们来说谈不上有什么威胁。[/COLOR] Tanya: I assume we don't need to worry about creating a need, with summer almost here. 我想夏天就要来了，我们不用再为创造需求而担心。[/COLOR] Carla: Right. As for the marketing mix, we'll package it in gold foil with dark brown lettering to simulate chocolate, and price it 20% higher than our chocolate-covered ice-cream bar. It'll be introduced in selected places across the country starting next month. The main promotion will be through advertising, using a "pull" strategy, of course. We haven't finalized our ads yet, so I'll have to let you know. Can we meet again the beginning of next week? 对。至于说营销组合，我们要用像巧克力一样的深褐色字母的金箔纸来包装它，仿照巧克力，并且定价比我们的巧克力脆皮冰淇淋贵20%。下个月将要在全国有选择地投放市场。主要通过广告...