[商务英语] 对话实例 营销策略 营销是公司发展业务的重要手段
如何推出新产品和占领市场,营销策略的制定是至关重要的
Tanya Nichols 是一家冰淇淋制造公司的老板,她正在和她的营销经理Carla Hutchison 谈论一种新口味冰淇淋的营销策略
Tanya: So, Carla, do you have a marketing plan for our new ice-cream sandwich
Carla,你对我们新的冰淇淋三明治有什么营销计划吗
[/COLOR] Carla: Yes I do
After going through our S
process, I think we're in good shape
One of our main strengths is the quality of our ice cream, and there's a good market opportunity for the novelty of a choice of flavors
Since our company already has a good image, I don't see many weaknesses
No other company sells ice-cream sandwiches with a choice of 5 flavors, so there's no threat to speak of, either
经过 SWOT 分析,我认为我们的经营状况很好
我们的主要优势之一是我们产品的质量,并且创新口味的产品在市场上有很大商机
因为我们公司已有一个好的形象,我并不认为有很多不利因素
没有其他公司有 5种口味的冰淇淋三明治,所以对我们来说谈不