大学校园广告宣传栏规范化管理研究报告

下载后可任意编辑大学校园广告宣传栏法律规范化管理讨论报告12024 年 5 月 29 日下载后可任意编辑22024 年 5 月 29 日江南大学商学院第九届中小企业论坛参赛论文 题目:大学校园广告宣传栏法律规范化管理讨论—— 以江南大学为例 指导老师:丑纪岳参赛者:彭蓉 王科 王艳艳 林泽鑫 4 月下载后可任意编辑摘要:据中国高等教育学会最新统计,截止到 7 月,中国高校在校大学生已达 2960 万人,并以每年 1.3-1.6%的速度扩招,估计2024 年高等教育在校学生将达到 5000 万人。在拥有如此庞大人群的大学校园里,广告宣传栏已成为学校的新闻宣传、意识形态和校园文化建设的重要载体,但在其管理与使用方面仍存在许多不合理现象。本文经过对校园广告宣传栏现状的讨论与探讨,提出了将其进一步法律规范化管理的方案与对策。经过这种法律规范化管理,能够为各广告宣传主体及受众提供一个共赢的平台,同时也对校园文化建设具有积极意义。关键词:大学校园 广告宣传栏 法律规范化管理 The Research of Standardized management of campus advertising column —— A Case Study of Jiangnan UniversityAbstract:According to the latest statistics of China Association of Higher Education, as of July , Chinese university students has reached 2960 million and an annual rate of 1.3-1.6% of the enrollment, higher education in 2024 is expected to reach 5000 million students . With such a large crowd in the university campus, advertising the school field has become a propaganda, ideology, and an important carrier of campus culture, but in its management and use, there are still many unreasonable phenomena. By advertising on the campus 12024 年 5 月 29 日下载后可任意编辑of the Situation of the bar, made further standardized management of its programs and countermeasures. Through this standardized management, the main body for the advertising and audience to provide a win-win platform, but also on the campus culture positiveKey words: University campus, Advertising and propaganda column, Standardized manage...