华东交通大学营销策划和决策模型市场营销论文姓名：张 超 Crack Zhang班级：信 管 2015-1学号：209指导老师：刘浪摘要市场营销规划和决策模型不仅在营销建模，理论和研究方面取得了很大的进步。 模型是允许管理层构建问题，识别和评估其决定因素和解决方案选项的工具，并选择最佳解决方案。模型的目标，结构，假设，复杂性，所需输入，算法（如估计或优化程序）和输出。即使是一个简单的模型， 例如建立广告与销售促销相对有效性的模式，可以采取各种形式。它可以被构造为需要输入广告，促销和销售的历史数据的非线性回归模型。这导致了广告和促销活动的相关效果，以及广告和促销方式如何解释销售升级的方式。自动地提供了风险和相关的统计学意义的测量。可以进行额外的敏感性分析，以确定销售营销变量的预期变化。模型当然要受到一些假设的约束。关键字：营销策划决策模型顾客ABSTRACTMarketing planning and decision-making model not only in marketing modeling, theory and research has made great progress. A model is a tool that allows management to build problems, identify and evaluate its determinants and solution options, and choose the best solution. Model objectives, structure, assumptions, complexity, required input, algorithms (such as estimation or optimization), and output.Even a simple model, such as the establishment of advertising and sales promotion relative to the effectiveness of the model, can take various forms. It can be constructed as a non-linear regression model that requires input of historical data for advertising, promotion and sales. This leads to the relevant effects of advertising and promotions, as well as how ads and promotions explain how sales are upgraded.Automatically provide a measure of risk and related statistical significance. Additional sensitivity analysis can be performed to determine the expected change in sales marketing variables. The model is of course bound by some assumptions.Keywords：Marketing planning Decision model Cust...
