0 Introdu ction Escape to the Wild is a successful company, which sells specialist clothing for outdoor leisure pursuits through mail order and through a small number of retail outlets
It is a privately owned company, which has been in business for over 15 years
Initially, the range of items available in its mail-order catalogue was extended and the company took over larger warehouse premises for stock and dispatch of goods
Four years ago, it opened its first retail outlet and, since then, constantly increased other outlets
Two years ago, it set up a website for customers to order goods online
As the business has expanded and become more complex, the workforce has increased from 20 to approaching 300
The need for more staff has been identified right across the company
But managers