目 录一、水果市场进展的大趋势..................................................3二、砀山水果介绍..........................................................3三、校园进展背景..........................................................3四、可行性分析............................................................4五、宏观环境分析..........................................................4六、市场容量和趋势........................................................4七、市场走势预测..........................................................4八、对现有和潜在的竞争者的分析............................................5九、SWOT 分析..............................................................5优势分析................................................................5劣势分析................................................................6机会分析................................................................6威胁分析................................................................6十、STP 战略...............................................................6S 市场细分.............................................................6T 目标市场.............................................................7P 市场定位.............................................................7十一、4P 战略..............................................................7产品组合策略............................................................7价格组合策略............................................................7渠道策略................................................................7促销策略................................................................8十二、数据分析............................................................8砀山水果面对安科学生营销策划案东四扛把子---512 宿舍2024 年 12 月 7 日砀山水果面对安科学生营销策划案 一、水果市场进展的大趋势20 世纪 90 年代以来，我国水果超市进展迅速，这种新型水果产品零售业态的出现将对我国农业产业链产生深刻的影响，而收入水平的提高，物流技术的进展，消费需...
