目录1.施华洛世奇企业简介....................................1进展历程..............................................................1品牌特色..............................................................12. 外部环境分析.........................................2PEST 分析......................................................2P——政治环境........................................................2E——经济环境........................................................3S——社会环境........................................................3T——技术环境........................................................33.内部环境分析..........................................4企业资源分析..........................................................4人力资源.............................................................4物力资源.............................................................4技术资源.............................................................4企业文化分析..........................................................5企业能力分析..........................................................5SWOT 分析..............................................................6S——优势分析........................................................6w——劣势分析........................................................7O——机会分析........................................................7T——威胁分析........................................................84. 企业使命.............................................8一句话定义............................................................8品牌定位..............................................................9精致的产品...........................................................9高标准质量...........................................................95. 企业战略.............................................9多元化战略............................................................9本土化战略...........................................................10产品的本土化.........
