山海情深 倾城之恋——梁祝爱情旅游品牌筹划书目录导语................................................................................................................................5第一篇 解读篇........................................................................................................7一、宁波的文脉与商脉.........................................................................................7〔一〕口岸城市的包容与自信......................................................................7〔二〕多向度文化特质..................................................................................8〔三〕东西方沟通传统..................................................................................8〔四〕浙东文化底蕴......................................................................................8二、主流的商业人格与缺失的文化人格.............................................................9三、“真善美〞－宁波之缘.................................................................................9〔一〕真字诀－财智文化............................................................................10〔二〕善字诀－佛教文化............................................................................10〔三〕美字诀－爱情文化............................................................................10四、传世梁祝，山海动情...................................................................................11五、梁祝情结，宁波有缘...................................................................................12〔一〕梁祝品牌与宁波城市文化................................................................13〔二〕梁祝品牌与宁波“风景〞情致........................................................14〔三〕梁祝爱情品牌与宁波区域旅游经济................................................15第二篇 市场篇..........................................................................................................16一、全国主要海滨休闲城市竞争力............................................
