浅析某汽车集团国际化战略

浅析吉利集团国际化战略摘要浙江吉利控股集团是中国汽车行业十强企业，1997 年进入轿车领域以来，凭借灵活的经营机制和持续的自主创新，取得了快速的开展，资产总值超过140 亿元。连续六年进入中国企业 500 强, 连续四年进入中国汽车行业十强，被评为首批国家“创新型企业和首批“国家汽车整车出口基地企业，是“中〞〞国汽车工业 50 年开展速度最快、成长最好的企业 。在当前剧烈的市场竞争〞环境下，企业如何发挥优势、抓住机遇求得健康开展成为一个重要课题。本课题对吉利控股集团实施国际化战略原因、国际化战略的选择进行分析，找出企业开展中存在的问题并提出相应的解决方案，从而为中国汽车走国际化开展战略提供参考。关键词：吉利汽车、国际化战略、汽车行业。 AbstractZhejiang Geely Holding Group Co., Ltd. is a China top ten enterprises in the automotive industry in 1997, since entering the field of cars, with a flexible management mechanism and sustained innovation, and achieved rapid development, more than 14 billion yuan total assets. Six years in a row to enter the top 500 Chinese enterprises, for four consecutive years to enter the top ten Chinese automotive industry, was named the first countries to "innovation-oriented enterprises" and the first "national automobile export base enterprise" and "the development of China's automobile industry for 50 years the fastest, the best growth "businesses. In the current competitive market environment,How to play to our strengths, seize the opportunity to achieve healthy development has become an important topic.The subject of Geely Holding Group, the reasons for the implementation of international strategy, international strategy options analysis, business development to identify existing problems and propose solutions, so as to take the internationalization of China's auto development strategies provide a reference.Key words: Geely Automobile, the international strategy, the automotive ...