湖南思蒙旅游景区商业计划书 第一章 项目介绍 ..........................................................1一、项目名称与规划范围...................................................1二、规划依据.............................................................1三、规划期限.............................................................5四、指导思想.............................................................5五、规划原则.............................................................5 第二章 总体现状与交通情况.................................................6一、总体现状.............................................................6二、交通现状.............................................................6 第三章 旅游资源分析与评价.................................................7一、旅游资源类型结构分析.................................................7二、旅游资源潜力分析.....................................................7三、旅游资源开发现状及存在问题...........................................9 第四章 旅游市场分析与市场战略.............................................10一、旅游市场分析.........................................................10二、竞合分析.............................................................13三、SWOT 分析............................................................15 第五章 旅游区进展战略与定位...............................................15一、开发理念.............................................................16二、战略定位：...........................................................17三、进展战略.............................................................17 第六章 空间布局与分区规划.................................................19一、布局原则.............................................................19二、空间布局.............................................................19三、分区规划.............................................................20四、项目意向.............................................................22 第七章...
