中国联通 HLJ 分公司 营销管理方法客户效劳部目 录一、目的.....................................................................................................................................................4二、适用范围.............................................................................................................................................4三、 营销渠道规划...............................................................................................................................41、渠道定义.......................................................................................................................................42、渠道定位.......................................................................................................................................43、渠道作用.......................................................................................................................................5四、机构与职责.........................................................................................................................................51、 营销管理机构设置.................................................................................................................52、根本职责.......................................................................................................................................5五、业务运作模式.....................................................................................................................................61.自营模式..........................................................................................................................................62.合作模式..........................................................................................................................................7六、 营销业务范围与流程...................................................................................................................8〔一〕业务范围..............
