零售业的信息危机和对策目 录零售业的危机...........................................................................2零售大店.................................................................................2超市........................................................................................3零售企业的经营因素.............................................................6信息危机.................................................................................7事前的目标管理..................................................................9事中的过程管理................................................................10售后信息反响、分析........................................................13零售企业的对策.....................................................................16做大规模－连锁...................................................................16空间延拓............................................................................16前提....................................................................................17信息需求............................................................................18合理的购销关系...................................................................19伙伴关系............................................................................19价格杠杆............................................................................19资金....................................................................................20信息反响渠道....................................................................21做深品牌...............................................................................21适度垄断............................................................................22战略放弃............................................................................22自有品牌............................................................................22加强效劳..................................................................................
