I永益顺泽公司跨境电商物流配送优化策略研究内 容 摘 要近几年来,随着全球贸易经济的飞速发展,逐渐衍生出了不少新兴的贸易方式,其中,以互联网为基础的跨境电商行业日益呈现出蓬勃发展的态势。与传统的贸易方式相比,跨境电商以其多维开放、高效便捷、多样选择等优势在我国对外贸易中占据了较大比重,吸引了不少中小型电商企业的加入,并逐渐成为我国中小企业发展壮大的重要手段以及促进我国经济贸易增长的主要力量。众所周知,影响跨境电商企业运行的关键因素是跨境物流的效率,跨境物流能否在目的国家顺利妥投,一定程度上决定了跨境电商发展的成功与否。本课题以广州永益顺泽贸易有限公司的跨境电商物流配送业务为研究对象,并结合当前跨境电商与跨境物流的实际发展状况,以及我国物流业的发展现状,通过调查该公司业务开展方式,提出研究背景及意义,论述跨境物流效率对跨境电商企业的重要性,发现企业物流配送所面对的环境及困难,分析影响其业务顺利进行的影响因素,研究该行业在近几年的经济发展中跨境物流配送中所出现的问题,分析造成该问题的影响因素,例如:配送超时、包裹破损、丢件以及清关障碍等,并从中找出改善其物流配送问题的对策。针对所出现的问题结合该公司的实际状况与需求,采取相应的改进措施并制定具体的改进方案,从而为企业未来进一步发展及解决相关企业物流配送问题提供参考。关键词:跨境电商;跨境物流;影响因素;改进方案;优化策略IIStudy on Optimization Strategy of Cross-border E-commerce Logistics Distribution in Yongyi Shunze CompanyAbstractIn recent years, with the rapid development of the global trade economy, a number of emerging trade methods have gradually emerged, among which, the Internet-based cross-border e-commerce industry is increasingly showing a vigorous development trend. Compared with the traditional mode of trade, cross-border e-commerce occupies a large proportion in China's foreign trade with its advantages of multi-dimensional opening, high efficiency, convenience and various choices, which attracts many small and medium-sized e-commerce enterprises to join, and gradually becomes an important means for the developm...