i摘 要喜马拉雅营销模式存在问题及对策研究ii摘 要喜马拉雅营销模式存在问题及对策研究摘 要随着移动互联网的普及与经济的快速发展，信息的爆发式增长促进了知识付费行业的发展。而在未来的知识付费行业发展中，如何对知识付费产品进行营销，提高知识付费产品的购买率,成为知识付费行业所必须面对的重要问题。本文首先明确了知识付费的定义以及营销模式等相关概念的界定，确定了本文的研究范围。本文以喜马拉雅为研究对象，从喜马拉雅的发展历程和发展现状展开分析，采用文献研究法、问卷调查法、观察法对喜马拉雅知识付费产品的营销模式进行研究，探究喜马拉雅知识付费产品营销模式存在的问题，并围绕其营销模式存在的问题提出相应的改进对策，最后得出本文的结论。本文通过研究喜马拉雅知识付费产品营销模式存在的问题及改进对策，旨在为喜马拉雅知识付费产品的营销模式优化提供参考。关键词：知识付费；喜马拉雅；营销模式；改进对策Research on the Problems and Countermeasures of Himalaya Marketing ModeAbstractWith the popularization of mobile Internet and rapid development of economy,the explosive growth of information promotes the development of knowledge payment industry.And in the future development of knowledge payment industry,how to market knowledge payment products,improve the purchase rate of knowledge payment products,become an important problem for knowledge payment industry.Firstly,this paper defines the concept of knowledge payment and marketing model,the research scope of this paper is determined.This article takes Himalaya as the research object,analysis from the development history and development status of Himalaya,use literature research method,questionnaire survey,observation method to study the marketing model of Himalaya knowledge paid products,explore the problems of Himalaya knowledge paid product marketing model,and put forward the corresponding improvement countermeasures around the existing problems of its marketing model,finally draw the conclusion of this article.This...
