摘要在互联网时代，运用网络营销来提升企业的竞争力已成为发展趋势，经济型酒店如何运用网络营销提升竞争力，已经是酒店持续发展的必然选择。鉴于此，本文首先对经济型酒店进行网络营销的必要性进行论述，接着对7天连锁酒店的网络营销案例进行分析，并将其营销方式与国内其他经济型酒店的营销进行对比，指出7天连锁酒店网络营销存在的问题及对策，希望促进我国经济型酒店的持续发展，是具有现实意义的研究课题。 关键词：7 天连锁酒店；网络营销；微博营销；整合营销ABSTRACTTo enhance the competitiveness of enterprises has become a trend in the Internet age, the use of network marketing, budget hotels how to use network marketing to enhance its competitiveness, has been the hotel an inevitable choice for sustainable development. In view of this, the first economy hotel with the need for network marketing discusses, then network marketing case of 7 Days Inn, compared with other economic hotel marketing and marketing for China's economic hotels in the network marketing suggestions and inspiration, hope to promote the sustainable development of China's economic hotels, is the practical significance of the research topic. Key words: 7 Days Inn;Network Marketing;Microblogging marketing;Integrated Marketing\- I -目录摘要.............................................................IABSTRACT.........................................................I引 言............................................................11 我国经济型酒店进行网络营销的必要性............................11.1 网络快速发展，网民数量不断增多...............................11.2 网络营销可以降低酒店的营销成本...............................11.3 促进酒店品牌的推广...........................................21.4 充分和顾客互动...............................................21.5 提高我国经济型酒店的竞争力...................................22 7 天连锁酒店网络营销现状分析...................................22.1 7 天连锁酒店在各网站...
