中国一带一路背景下红茶出口现状浅析

1中国一带一路背景下红茶出口现状浅析中国一带一路背景下红茶出口现状浅析摘 要中国作为产茶大国，出口红茶具有多年历史，在经历历史变迁后，中国红茶出口面临转型。恰逢“一带一路”背景下中国红茶迎来前所未有的机遇与挑战，“一带一路”为中国红茶提供了巨大的消费市场，同时众多国际竞争者也对中国红茶造成压力。通过对中国红茶的优劣势分析，得出中国红茶缺少国际性知名品牌、质量良莠不齐、与国际质量标准接轨不足等缺点。因此中国红茶创立品牌、完善自身品质、提高国际竞争力等相应解决方案迫在眉睫。关键词：一带一路；出口；红茶；国际竞争力2China black tea export situation under one belt, one road Abstract As a big tea producer, China has a long history of exporting black tea. After historical changes, China's black tea export is facing transformation. China black tea one belt, one road hitherto unknown opportunities and challenges. One belt, one road, has provided a huge consumer market for Chinese black tea. Many international competitors are also putting pressure on Chinese black tea. Based on the analysis of the advantages and disadvantages of Chinese black tea, this paper concludes that Chinese black tea lacks international famous 3brands, its quality is uneven, and its integration with international quality standards is insufficient. Therefore, it is urgent for China's black tea to establish its brand, improve its quality, and improve its international competitiveness. Keywords: one belt, one road; export; black tea; international competitiveness 目录一、绪论..................................................................................7（一）研究背景............................................................................71.中国红茶出口............................................................................72. “一带一路”战略.......................................................................73. “一带一路”下的中国红茶出口................