本科论文摘 要企业文化对一个企业的生存发展至关重要，而沟通又扮演了关键的角色。但是目前我国企业文化的沟通现状不容乐观，管理者大多没有意识到沟通的重要性，极少数意识到其重要性却没有建立起沟通机制，企业文化建设仍然难以施展开来。在企业外部，像跨国企业也不可避免的产生冲突和分歧。沟通也要讲究方式方法，先找准沟通的渠道，选择最适合企业自身状况的渠道，才能事半功倍。企业也有不同的背景和发展情况，自然的也有本身独有的优势和劣势，那么建立企业文化需要充分发挥优势，规避劣势。沟通中产生的误区也不可轻视，分析透彻、解决明白后更有利于沟通的进行。关键字：企业文化，沟通，沟通误区本科论文AbstractCorporate Culture is vital to the survival and development of an enterprise, and communication plays a key role. However, the current situation of corporate culture communication in China is not optimistic, most managers do not realize the importance of communication, few realize its importance but have not set up communication mechanism, corporate culture construction is still difficult to carry out. Outside the company, as multinational enterprises inevitably produce conflicts and differences.Communication should also pay attention to ways and means, first find the right channels of communication, choose the most suitable channels for their own situation, to twice the result with half the effort. Enterprises also have different background and development, natural also has its own unique advantages and disadvantages, so the establishment of corporate culture needs to give full play to the advantages and avoid disadvantages.The misunderstanding in the communication also can not despise, after the analysis thorough, the solution understands is more advantageous to the communication.Key words：Company Culture，Communication，Communication Mistakes本科论文目 录前 言.....................................................................11 国...
