广东东软学院本科毕业设计（论文） 三字经文化的品牌视觉形象研究Research on Brand Visual Image of Three Character Primer Culture广东东软学院本科毕业设计（论文）中文摘要三字经文化是我国的一种优秀传统文化，为此要对其历史内涵甚至文化精神进行传承与发展，特别是在多元文化以及外来文化的发展下，更要对其进行重新探索、创新设计，这对于传统文化融入新时代是一项非常有必要的研究。本文着重分析三字经文化的精神内涵和品牌价值，以设计学角度切入，结合现代设计的思维方式，创立三字经文化品牌—“之初”。主要通过文字的创新设计，进行三字经元素的提取和设计，并分析传统色彩的内涵进行现代化转换，赋予品牌更鲜明的文化形象，将现代元素融入到传统文化中。通过对三字经文化品牌的设计，可以探寻传统文化与现代品牌设计结合的可能性，创作出具有中国传统特色并符合当下社会视角和审美标准的品牌视觉形象。关键词： 三字经 品牌视觉形象 文化传承 创新广东东软学院本科毕业设计（论文）AbstractThree Character Primer culture is an excellent traditional culture in China. To this end, it is necessary to carry forward and develop its historical connotation and even the cultural spirit, especially under the development of multiple cultures and foreign cultures. It is a very necessary study for the integration of traditional culture into the new era.This article focuses on the analysis of the spiritual connotation and 广东东软学院本科毕业设计（论文）brand value of Three Character Primer culture, starting from the perspective of design and combining with the modern design thinking method to establish the brand "Zhi Chu". Mainly through the innovative design of words, the extraction and design of Three Character Primer elements are analyzed, and the connotation of traditional colors is analyzed for modern conversion, giving the brand a more distinct cultural image and integrating modern elements into traditional culture. Through the design of Three Character Primer cultural bra...
