旅游管理专业 如何有效开发学生旅游市场VIP专享

1摘要旅游业正在发展为世界上最大和增长最快的产业之一。当前，旅游消费正成为学生消费的热点，学生旅游市场也将成为中国旅游市场的一个新亮点。这篇文章从中国旅游业的现状以及学生旅游市场的特征出发，探讨并分析了学生旅游市场的重要性和可行性，并建立了切实可行的开发策略。同时学生旅游市场也是个特殊的旅游群体，闲暇时间多接受新事物能力强，因此必须采取激动灵活的方式，从旅游产品组合、政策引导支持、宣传促销和安全管理、主题、形式、过程等方面探讨了学生旅游市场的开发对策。关键词：学生 旅游市场 开发策略 特殊群体 旅游消费21AbstractThe development of tourism is one of the world's largest and fastest growing industry. At present, tourism consumption is becoming a hot consumer of students, students travel market will become a new bright spot Chinese tourism market. Starting from the characteristics China tourism industry status and student travel market, analyzes the importance and feasibility of tourism market of students, and establish the feasible development strategy. At the same time, the tourism market of students is a special tourism group, more leisure time the ability to accept new things, so we must adopt the excited flexible way, discusses the development strategies of tourism market of students from the combination of tourism products, policy support, promotion and safety management, theme, form, process etc.Keywords: students tourism market the development of strategy special groups tourism consumption2目录第一章 绪论.................................................................11.1 研究背景..............................................................11.2 研究目的和研究意义....................................................11.2.1 研究目的........................................................11.2.1 研究意义........................................................21.3 国内发展现状..........................................................