I旅游景区过度商业化问题思考目 录 摘 要...............................................................................................................................................................I ABSTRACT...........................................................................................................................................II 一、旅游景区过度商业化的内涵和定义................................................................................1 二、旅游景区过度商业化的表现................................................................................................1 （一）景区收入依赖门票..............................................................................................................1 （二）景区虚构现象严重..............................................................................................................2 （三）面向旅游者的商铺大幅增加.........................................................................................2 （四）商品同质化现象屡见不鲜..............................................................................................3 （五）景区变为“营销场所”...................................................................................................3 （六）景区游客容量超载..............................................................................................................4 三、旅游景区过度商业化的原因................................................................................................4 （一）旅游者的需求.........................................................................................................................4 （二）当地居民的推动...................................................................................................................5 （三）投资经营商的利益驱使...................................................................................................5 （四）政府的导向作用...................................................................
