北太平庄邮政局集邮业务发展策略探讨North Taipingzhuang Postal Philatelic Business Development Strategies摘 要集邮业务是邮政的重要业务。邮政独立运营后，集邮业务曾经为邮政扭亏增盈做出了贡献。但随着形势的发展，发展集邮业务需要以科学的发展观为指导，调整思路，明确定位，让集邮回归固有属性，努力拓展新业务，竭诚为广大集邮用户提供优质服务，使集邮业务成为邮政的品牌业务，促进集邮业务稳步健康发展北太平庄邮政局作为北京海淀区邮电局主力干点，地处北京市三环以内，地理优势显著，为发展集邮业务铸造了先天的优势。本文通过剖析北太平庄邮政局集邮业务发展中存在的主要问题,分析其在竞争中的优、劣势，发展面临的机遇和挑战，明确本地区集邮业务的发展方向,制定发展策略，促进集邮业务的良性发展。结合地方特色，创新渠道，精心组织专项营销；努力做好业务培训，提高专职人员的营销能力，全力以赴促进项目开发和销售；根据自身工作情况，对在实际工作中出现的问题进行探讨研究，以促进企业发展，达到改进目的。关键词：集邮业务 剖析 发展策略AbstractPost philatelic business is important business. Post to operate independently, the stamp for postal services has contributed to turn losses into profits. But as the situation develops, the development of philately business needs with a scientific outlook on development as guidance, to adjust their thinking, a clear position, so that return to the inherent properties of philately, and strive to develop new business, dedicated to provide quality services for the majority of philatelic customers to make business a postal stamp brand business, the promotion of philately business steady and healthy development. North Taipingzhuang, Haidian District, Beijing Post Office, Post Office as the main dry-point, is located within Beijing's Third Ring Road, a significant geographical advantage for the development of philately business casting a priori advantage. In this paper, analysis of North Taipingzhuang Postal Philatelic business development...
