目 录摘 要......................................................................................................................IAbstract...................................................................................................................II引 言......................................................................................................................11 《果乐饼干》创作综述.......................................................................................21.1 创作背景......................................................................................................21.1.1 国内发展现状.....................................................................................21.1.2 国外发展现状.....................................................................................31.2 作品阐述......................................................................................................52 《果乐饼干》创作依据.......................................................................................82.1 优秀设计作品案例分析..............................................................................82.2 产品色彩分析..............................................................................................92.3 产品包装结构分析....................................................................................103 《果乐饼干》创作过程.....................................................................................113.1 消费人群定位............................................................................................113.2 标志构思设计............................................................................................113.3 包装结构设计............................................................................................133.4 包装色彩设计............................................................................................14结 论........................................................................
