PAGE \* MERGEFORMATiii题目：On the Protection of Trademark Right of the Enterprises-Take the Dispute between Wong Lo Kat and Jia Duo Bao as an Example论企业商标权的保护——以王老吉与加多宝之争为例摘 要随着时代不断地发展和经济的推动,商标权的保护显得尤为重要。商标权，是指商标所有人对其商标享有的独占的、排他的权利。商标对于一个企业来说具有重要价值，是让消费者区分企业商品或服务的重要标志，是他人和企业不可侵犯的。本文通过阐述并分析加多宝与王老吉之争的案例，分析我国商标侵权的案件并结合我国企业商标权保护的情况。为减少此类事件发生的概率，避免侵权案件的发生，本文通过提出企业如何保护商标，以及政府和相关部门应做出的改变的建议，对企业进一步的发展有现实意义和理论作用。关键词： 企业；商标权；商标侵权；商标保护PAGE \* MERGEFORMATiiiABSTRACTWith the continuous development of times and promotion of economy, the protection of trademark rights becomes particularly important. Trademark rights refer to the exclusive and exclusive rights of trademark owners to their trademarks. Trademark has important value for an enterprise. It is an important mark for consumers to distinguish the goods or services of the enterprise. This article expounds and analyzes the case of the dispute between JDB and Wang Lo Kat, and the cases of trademark infringement in China with the protection of trademark rights in Chinese enterprises. In order to reduce the probability of such incidents and avoid infringement cases, it is of practical significance and theoretical significance for the further development of enterprises by proposing how to protect trademarks and the changes that governments and relevant departments should make.Key words ： Enterprise ； Trademark right ； Trademark infringement ； Trademark protectionPAGE \* MERGEFORMATiiiContentsINTRODUCTION...................................................................................
