会计师事务所品牌建设研究 英文题目： Research on Brand Building of Accounting Firms 目 录中文摘要及关键词·······································································································1英文摘要及关键词·······································································································1正文·································································································································2一、引言················································································································2（一）研究背景和意义·························2（二）概念界定····························2 （三）研究内容和研究方法·······················3二、我国会计师事务所的品牌建设现状·······················································4（一）我国会计师事务所品牌建设观念淡薄················4（二）我国会计师事务所品牌定位不精准·················4（三）我国会计师事务所品牌推广不到位·················4三、事务所品牌建设发展缓慢原因分析·······················································4（一）事务所内部治理不完善······················4（二）事务所外部监管不力·······················5（三）事务所自身的行业特征······················5（四）事务所品牌营销过程中...
