I沈阳城市建设学院毕业论文 摘要自加入世界贸易组织以来，家用电器行业进入了一个新的发展阶段。 但是，随着机会的增加，公司面临更大的风险。因此我们要结合企业的财务报表对企业的盈利质量进行分析研究，在研究企业财务报表的同时也要充分考虑到家电行业特点，深入分析其特点，并将其归入盈利质量评价体系中，以此来增强盈利质量评价体系的准确性和适用性。盈利质量是公司财务分析的重要组成部分，根据盈利质量的特性，从盈利性、收现性、持续稳定性、成长性这四个方面对格力电器集团公司的盈利质量进行分析研究。然后依据该体系分析格力电器 2014-2019 年的盈利质量，指出格力电器集团公司目前存在的主营业务竞争力较弱、负债经营严重、公司营运资金的管理效率低下等问题，再从业务安排、财务风险管理、预收与应收账款的管理等方面提出了提高格力电器盈利质量的有效对策。本文希望通过对格力电器集团公司盈利质量的分析研究，探究该公司真实的盈利状况，能给管理者、投资者等利益相关者的决策提供参考。关键词：格力电器；盈利质量；评价体系II沈阳城市建设学院毕业论文 AbstractSince the accession to the World Trade Organization, the household applianceindustry has entered a new stage of development. But as opportunities grow, companies face greater risks. Therefore, we should analyze and study the profit quality of the enterprise with the financial statements of the Enterprise. While studying the financial statements of the enterprise, we should also take fully into account the characteristics of the household appliance industry and make an in-depth analysis of its characteristics, and put it into the profit quality evaluation system, so as to enhance the accuracy and applicability of the profit quality evaluation system.Earnings quality is an important part of company financial analysis, according to the characteristics of earnings quality, this paper analyzes and studies the profit quality of gree electric appliance group company from four aspects: profitability, cash flow, sustainable stability and...
