目 录摘 要....................................................................................................................IAbstract.....................................................................................................................II引 言...................................................................................................................11 中国银行鞍山分行个人理财业务现状...............................................................31.1 中国银行鞍山分行个人理财业务的总体概况...........................................31.2 中国银行鞍山分行个人理财业务的种类及客户构成...............................41.3 中国银行鞍山分行个人理财业务的运营方式...........................................52 中国银行鞍山分行个人理财业务存在的问题...................................................72.1 缺乏创新意识，个人理财产品趋于同质化...............................................72.2 缺少高尖端专业人才...................................................................................72.3 营销理论不完善，不能准确定位客户.......................................................83 中国银行鞍山分行个人理财业务的发展对策...................................................93.1 创新产品，使产品别具一格.......................................................................93.2 培养高素质的专业理财人员.....................................................................103.3 端正营销观念，科学准确定位客户.........................................................10结 论.................................................................................................................12参考文献.................................................................................................................14致 谢.................................................................................................................16摘 要目前，我国经济发展迅速，国民经济发展水平不断提升，人们的收入与过去几年相比也有较大幅度的增长，因此人们收入的可支配性变得相对...
