本科论文摘 要随着时代的发展，高新技术产业在这个时代飞速的发展，整个社会已经步入了移动互联网的时代。所有行业在互联网的推动下都面临产业升级的挑战，本文研究的是会展行业如何通过互联网进行产业升级。会展行业在当今的现状和发展趋势是我们研究的背景，通过了解会展行业的发展历史，从中提取一定的发展规律。其次在“互联网+”的背景下，会展行业有着巨大的创新机会，本文将对“互联网+”给会展行业产生的机会进行阐述，在大数据分析、个性化服务、网络化运营、会展网络平台建设等方面来论述会展行业的产业升级。寻找在“互联网+”的背景下会展业转型升级路径,并结合相关案例来进行阐述。最终对“互联网+”背景下的会展行业的产业优化升级提出自己的建议。关键字：会展行业，互联网，新技术本科论文AbstractIn recent years, with the rapid development of science and technology, mankind has entered the era of mobile Internet. All industries face significant challenges in the new era. This paper aims to study the development strategies of the exhibition industry in the era of mobile Internet, and provide references for the transformation and upgrading of the exhibition industry and the promotion of economic benefits.This paper firstly analyzes the status quo and development trend of exhibition industry. Through the evolution of the exhibition industry history, explore the development of the exhibition industry law. Secondly, explore the innovative thinking of "Internet +" exhibition industry. On the basis of explaining the core connotation of "Internet plus", this paper discusses the transformation and upgrading direction of exhibition industry in the Internet era from four aspects: platform construction, network operation, professional service and data development and application. Explore the transformation and upgrading path of the exhibition industry in the Internet era, and combine the specific cases of the exhibition industry to analyze and discus...
