海鲜食品的品牌设计研究 —— 以“神渔”为例 Study on the brand design of seafood ——Taking "Shenyu" as an example 内容摘要随着城乡经济的发展,许多沿海城市的海鲜食品店逐渐被大众熟悉与接受,其中大部分多以传统手工艺作为卖点,而店铺的品牌形象沿用过去的旧形象或是缺乏品牌设计意识。一个企业产品品质的好坏对于企业至关重要,而品牌形象对企业举足轻重。本文以海鲜食品品牌设计为研究方向,通过对海鲜食品品牌设计所存问题进行分析,对海鲜食品的品牌设计理论和方法进行研究,并以“神渔”海鲜食品品牌设计为例进行设计实践。关键词: 海鲜食品 品牌设计 包装设计AbstractWith the development of urban and rural economy, many seafood stores in coastal cities are gradually familiar and accepted by the public, most of which are sold by traditional handicrafts, and the brand image of the store follows the old image or lacks brand design awareness. The quality of an enterprise's products is very important to the enterprise, and the brand image is very important to the enterprise. This paper takes seafood brand design as the research direction, analyzes the existing problems of seafood brand design, studies the theory and method of seafood brand design, and takes "Shenyu" seafood brand design as an example for design practice.Key words: Seafood Brand design Packaging design目录第一章诸论...............................................11.1 研究背景与意义...............................................................................11.1.1 研究背景.........................................................................................11.1.2 研究目的和意义.............................................................................11.2 研究内容和研究方法.......................................................................11.2.1 研究内容.........................................................................................11.2.2 研究方法...................................