国内外会展业差异比较研究及其启示——以上海和法兰克福为例

课题名称国内外会展业差异比较研究及其启示——以上海和法兰克福为例 摘要（黑体小三号，无空，居中）空一行摘 要：随着社会经济的不断的发展，会展业以及会展所经营的活动也在慢慢的增加，如今这个社会有多元化的文化和经济全球化不断的加深的这个背景下会展业也变成了一种新兴的服务产业，未来的发展前景被很多国家和地方都非常的看好。当今社会的会展业也取得了很大的成功，这对社会的进步有着很重大的贡献，我国会展业也取得了很明显的成果，但处仍然有很多的问题，所以我们需要借鉴国外的会展，他们的优秀的成功的经验来弥补自己的不足，这对我国的会展业的发展。俺有着非常重大的意义。本篇论文在定性的分析的基础上，通过有关的数据和相关的案例进行定量分析和实证。在方法方面比较全面，系统地对会展进行了相对比较的研究。这是基于会展，会展业，会展活动的经济概念和相关的基础。本文对国外会展所产生的效应进行了深刻的研究，以及结合国内和国外的不同的特点，进而分析国际会展成功的原因和对我国发展会展业的启示。关键词：会展业；差异比较；启示I┊┊┊┊┊┊┊┊┊┊┊┊┊装┊┊┊┊┊订┊┊┊┊┊线┊┊┊┊┊┊┊┊┊┊┊┊┊ABSTRACT ABSTRACT ： Convention and Exhibition industry came into being with the development of social economy and the increasing number of Convention and Exhibition activities.Nowadays, it has become a new modern service industry against the background of cultural pluralism and the deepening of economic globalization, whose developmentprospect in the future is valued by many countries and regions. Today, internationalConvention and Exhibition industry has achieved great success, making obvious contributions to society and economy. Although the industry in our country has improved a lot, there are many problems exist. Therefor, it is vital to remain our industry sustained and healthy to draw excellent lessons from foreign countries whose Convention and Exhibition industry is more developed.On the basis of qualitative analysis, a comparative study on Chinese and foreign Convention and...